Privacy Policy

Privacy Policy for Serenity Sisters
Last updated: November 10, 2025

Serenity Sisters (“we,” “our,” “us”) respects your privacy and is committed to protecting the personal information of individuals who visit our website, interact with our services, or contact us through any means. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with applicable privacy laws, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and any relevant U.S. federal and Tennessee state privacy laws. By accessing or using our website located at www.serenitysisters.org (the “Website”), you agree to this Privacy Policy. If you do not agree, please discontinue use of the Website.

1. Information We Collect
We may collect the following categories of information from visitors, clients, applicants, and users of our Website:
(a) Personal Identification Information: Name, email address, phone number, postal address, date of birth, gender, emergency contact information, and other identifiers submitted via contact forms, admissions forms, or newsletters.
(b) Sensitive Personal Information: Health-related details voluntarily provided through intake or admissions forms, including addiction history, recovery progress, or other sensitive information shared for service purposes.
(c) Technical Data: Internet Protocol (IP) address, browser type, operating system, referral URLs, device information, pages viewed, and the time and date of visits.
(d) Cookies and Tracking Data: Session identifiers, preference cookies, and analytics data collected via Google Analytics, social media pixels, and similar technologies to improve our website functionality and marketing.
(e) Communications Data: Records of correspondence through email, telephone, chat forms, or other communication methods.
(f) Payment Data: If applicable, payment details such as billing address, payment card information, or transaction records processed through secure third-party payment gateways.

2. How We Collect Information
We collect personal data in several ways:
(a) When you voluntarily submit forms on our Website, such as admissions or contact requests.
(b) Through automated technologies like cookies, server logs, and analytic tools.
(c) From third-party platforms, including social media networks, advertising services, and referral sources when you engage with our online content.
(d) During phone calls, email communications, or in-person interactions with Serenity Sisters staff or affiliates.

3. Purpose of Data Collection
We process collected information for the following lawful purposes:
(a) To provide and manage our sober living and addiction recovery services.
(b) To respond to inquiries, admissions, and service requests.
(c) To maintain internal records, billing, and administrative operations.
(d) To communicate updates, newsletters, and promotional information (with consent).
(e) To comply with legal obligations, professional licensing, and safety standards.
(f) To analyze website usage for performance improvement and visitor experience optimization.
(g) To ensure the safety, integrity, and confidentiality of residents, visitors, and staff.
(h) To detect, prevent, or investigate fraud, security breaches, or legal violations.

4. Legal Basis for Processing (GDPR Compliance)
Where applicable, Serenity Sisters processes personal data under one or more of the following lawful bases:
(a) Consent: When you have given explicit consent for specific processing purposes.
(b) Contractual Necessity: When processing is necessary for the performance of a contract (e.g., service admission or payment).
(c) Legal Obligation: When required to comply with applicable laws or regulations.
(d) Legitimate Interests: When processing is necessary for our legitimate interests in improving services, marketing, and maintaining operations, provided such interests do not override your rights.

5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, measure traffic, and improve marketing effectiveness. Cookies may be session-based (temporary) or persistent (stored on your device). You may control or delete cookies through your browser settings, but disabling cookies may affect website functionality. By continuing to use our Website, you consent to our use of cookies as described in this Policy.

6. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described above or as required by law, professional guidelines, or contractual obligations. Health-related and admissions information is stored securely for the period mandated by Tennessee health and privacy laws, after which it will be safely deleted or anonymized.

7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your data against unauthorized access, alteration, disclosure, or destruction. Measures include SSL encryption, firewall protection, limited access controls, secure data storage systems, and staff confidentiality agreements. However, no online system is entirely secure; thus, we cannot guarantee absolute security.

8. Sharing and Disclosure of Information
Serenity Sisters does not sell personal data. We may share information only in the following circumstances:
(a) Service Providers: With trusted third-party vendors who assist in hosting, IT, marketing, or administrative services, bound by confidentiality agreements.
(b) Legal Requirements: When required by law, court order, or government request.
(c) Professional Advisors: With accountants, legal counsel, or consultants bound by confidentiality obligations.
(d) Emergency Circumstances: To protect vital interests of you or others in cases of health or safety risks.
(e) Business Transfers: In case of merger, acquisition, or asset transfer, personal data may be transferred as part of due diligence or corporate restructuring.

9. Your Rights
Depending on your jurisdiction, you may have the following rights:
(a) Right to access and request a copy of your personal data.
(b) Right to correct or update inaccurate information.
(c) Right to request deletion or anonymization of your data (subject to legal exceptions).
(d) Right to restrict or object to data processing.
(e) Right to withdraw consent at any time, where processing is based on consent.
(f) Right to data portability, allowing transfer of your information to another controller.
(g) Right to lodge a complaint with a data protection authority if you believe your rights have been violated.

10. Children’s Privacy
Our Website and services are not directed toward individuals under the age of 18. We do not knowingly collect personal data from minors without parental consent. If we become aware that a minor’s information has been collected without consent, we will delete such data promptly.

11. Third-Party Links and Websites
Our Website may contain links to third-party websites or social media platforms. We are not responsible for the privacy practices, content, or security of those external sites. Users are encouraged to review the privacy policies of any third-party sites they visit.

12. Email and Marketing Communications
By providing your email address, you consent to receiving communications related to our services, updates, or newsletters. You may opt out of non-essential communications at any time by clicking “unsubscribe” links or contacting us directly. Transactional or legally required messages cannot be opted out of.

13. International Data Transfers
If you are located outside the United States, please note that your information may be transferred to and processed in the United States where data protection standards may differ. By submitting your data, you consent to such transfers in compliance with applicable law.

14. Policy Updates and Amendments
We reserve the right to amend this Privacy Policy at any time. Updates will be posted on our Website with a revised “Last Updated” date. Material changes will be communicated via email or website notice. Continued use of our services following updates constitutes acceptance of the revised Policy.

15. Contact Information
For any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
Serenity Sisters
2615 Medical Center Parkway, Suite 1560
Murfreesboro, TN 37129
Email: serenitysisters615@gmail.com
Phone: 615-821-3996

16. Acknowledgment
By accessing or using the Serenity Sisters website, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy and consent to the collection and processing of your information as described herein.